TWILIO / TCR ERROR 30963Sample MessagesRe-vetting penalty: $15.00+ per failed resubmission cycle

Prohibited Public URL Shortener in Campaign or Samples

The March 2026 granular replacement for Error 30892: flags public/shared link shorteners (bit.ly, tinyurl.com, t.co, ow.ly, is.gd, cutt.ly, rb.gy, rebrand.ly) in sample messages or auto-replies.

Why DCA Reviewers Trigger Error 30963

  • Sample message includes a shortened link instead of the brand's full https:// domain.

Side-by-Side Technical Comparison

FAILRejected Shortener Link (Triggers 30963 / 30892)
Sample: "Harbor & Pine Dental: Confirm your visit at https://bit.ly/hp-confirm. Reply STOP to opt out."
PASSCompliant Full Branded URL (Passes 30963)
Sample: "Harbor & Pine Dental: Confirm your visit at https://harborpinedental.com/confirm. Reply STOP to opt out."

Other Common A2P 10DLC Rejection Codes