Lead generation prohibited — First-party lead nurturing only
Also enforced via Error 30951: carriers prohibit third-party lead generation, affiliate marketing, and lead brokering on A2P 10DLC. Only first-party lead nurturing (where the consumer opts in directly with the single brand that texts them) is permitted.
Why DCA Reviewers Trigger Error 30916
- Description mentions 'generating leads for our clients' or 'connecting homeowners with local contractors'.
- Website is a comparison/quote aggregator that sells leads to third parties.
Side-by-Side Technical Comparison
FAILRejected Lead-Gen Description (Triggers 30916 / 30951)
description: "We collect leads and connect consumers with top local roofing contractors via SMS."
PASSCompliant First-Party Nurturing (Passes 30916)
description: "Harbor & Pine Dental sends direct appointment confirmations and estimates to patients who request a visit on Harbor & Pine Dental's own website. No leads are shared with third parties."