Campaign vetting rejection — Age Gate Not Present / Not Acceptable
Also tracked under March 2026 code 30956: websites associated with alcohol, wineries, breweries, bars, or age-restricted entertainment must display a functional Month/Day/Year date-of-birth age gate before a visitor can view or submit the SMS opt-in form.
Why DCA Reviewers Trigger Error 30888
- The site only has a 'Yes, I am 21+' button instead of requiring full birth date entry (MM/DD/YYYY).
- The opt-in form is accessible without passing through an age gate.
Side-by-Side Technical Comparison
FAILRejected Simple Yes/No Button (Triggers 30888 / 30956)
<button>Click here if you are over 21</button>
PASSCompliant Full DOB Age Gate (Passes 30888 / 30956)
<label>Enter your Date of Birth (MM/DD/YYYY) to enter site and opt into SMS alerts:</label> <input type="date" name="dob" required />