Campaign vetting rejection — Opt-out Error (STOP response invalid)
Error 30887 occurs when your opt_out_message fails to confirm that no further messages will be sent, omits the brand name, or when your opt-in flow fails to disclose how to opt out.
Why DCA Reviewers Trigger Error 30887
- opt_out_message does not identify the brand or confirm that the user is unsubscribed.
- Standard opt-out keywords (STOP, UNSUBSCRIBE, CANCEL, END, QUIT) are missing.
Side-by-Side Technical Comparison
FAILRejected Opt-Out Reply (Triggers 30887)
opt_out_message: "We received your request."
PASSCompliant Opt-Out Reply (Passes 30887)
opt_out_message: "Harbor & Pine Dental: You have been unsubscribed and will receive no further SMS messages. Reply START to resubscribe."