Invalid Brand Information — Sender mismatch in description
When an ISV, software platform, or marketing agency registers a campaign on behalf of a client, the campaign description must name the actual business sending the messages—not the software vendor.
Why DCA Reviewers Trigger Error 30894
- The campaign description does not explicitly name the Registered Brand.
- An agency copies a generic template across multiple clients without inserting the client's brand identity.
Side-by-Side Technical Comparison
FAILRejected ISV Description (Triggers 30894)
description: "Our platform sends automated booking confirmations to our clients' leads."
PASSCompliant Direct-Brand Description (Passes 30894)
description: "Harbor & Pine Dental uses this campaign to send direct appointment reminders and promotional offers to patients who opted in on Harbor & Pine Dental's website."