Campaign vetting rejection — Direct Lending or Loan Arrangement Error
Error 30895 occurs when a business in lending, mortgages, auto financing, or financial services fails to enable the Direct Lending / Loan Arrangement attribute on the campaign, or attempts prohibited third-party loan marketing (Error 30942).
Why DCA Reviewers Trigger Error 30895
- Website offers mortgages, financing, or business loans, but Direct Lending attribute was marked 'No'.
- Campaign promotes cold loan marketing or third-party loan brokering (prohibited under Error 30942).
Side-by-Side Technical Comparison
FAILRejected Undisclosed Lending Campaign (Triggers 30895 / 30942)
DirectLending: false Website: "Apex Home Mortgage — Apply for a 30-Year Fixed Loan"
PASSCompliant Direct-Lender Servicing Filing (Passes 30895)
DirectLending: true Description: "Apex Home Mortgage sends application status updates and document reminders to existing loan applicants who opted in at https://apexhomemortgage.com/apply. No third-party loan marketing."