Campaign vetting rejection — Opt-In Workflow Error
Error 30896 is the legacy parent code for opt-in workflow failures (now often broken down into 30909, 30924, 30925, and 30931). It indicates the reviewer could not verify compliant, explicit consumer consent at the point of collection.
Why DCA Reviewers Trigger Error 30896
- No SMS opt-in form or checkbox exists on the submitted website.
- Cold outreach, purchased lead lists, or B2B scraped contacts are used instead of inbound consumer opt-in.
Side-by-Side Technical Comparison
FAILRejected Cold/Scraped Workflow (Triggers 30896)
message_flow: "We text property owners from public county records to ask if they want to sell."
PASSCompliant Inbound Opt-In Workflow (Passes 30896)
message_flow: "Homeowners visit https://harborpinedental.com/book, enter their phone number, and check an optional, unchecked SMS consent box with full CTIA disclosures."